Internet marketing is the name for all activities aimed at advertising products and services online and on social networks.
Over the years, it has become an unavoidable step, which long ago surpassed billboards, in terms of number of conversions and efficiency. But it is important to note that it is very difficult to determine which way your customer came to you. This means you need to be present almost "everywhere" especially where your target market is.
In addition to creating websites and applications, we provide marketing services such as:
- Search Engine Optimization (SEO)
- Content marketing
- social media marketing
- Search engine advertising
- Email Marketing
- Advise on the use of various tools
Search Engine Optimization (SEO)
SEO (Search Engine Optimization) is a continuous process of improving the position of a website on search engines, in order for it to appear as high as possible in search results and lead to increased visibility and traffic to the page. Website optimization includes keyword research, competition analysis, defining target users, optimizing internal links and landing pages, local SEO and more, using only the so-called “white hat technique”, that is following Google's guidelines for creating links.
Content marketing means creating original, relevant and useful content, which will easily attract the attention of customers and present certain products or services to them in an unobtrusive way. This form of marketing includes writing content, blogging, creating e-books, infographics, online and offline magazines, and other content that aims to strengthen the relationship with readers and promote the business / brand.
Advertising on social networks
Due to the explosive growth of popularity and use of social networks in recent years, today they are one of the most powerful tools for promoting the company and improving its business on the Internet. Creating profiles on numerous and diverse social networks, such as Facebook, Twitter, LinkedIn G + network, and others, managing them (community management), and creating written and visual content for publication, all for the purpose of branding, promotion of products and services or improving the position of the website itself, is at the heart of this form of marketing.
Advertising on search engines
PPC (pay per click) campaign is a form of advertising that involves presenting ads on the first pages of search engines to potential customers who are interested in a particular product or service, and as the name of the campaign suggests, ads are they charge only per performance, that is per click. We use a platform known as Google Adwords and it is a favorite among local entrepreneurs covering the area of the city or county, as well as among businesses operating at the national level. This form of advertising can be found on search engines, portals and various social networks, and enables precise targeting of the audience, selective advertising depending on the location, monitoring the effect of the campaign and a number of other benefits.
Email marketing is a dynamic marketing platform that involves sending messages (Newsletters) to the email addresses of users who have pre-subscribed to the recipient list. And yet all in line with the GDPR. Email marketing is a useful channel for promoting products and services and increasing user awareness of a particular brand.
Benefits of Internet Marketing
- lower advertising and promotion costs compared to traditional media
- Precise targeting of desired groups
- Global marketing campaign reach
- Continuous advertising (24 hours a day, 7 days a week)
- A wide range of users exposed to the campaign
- Real-time tracking of campaign performance and results
- The ability to change or pause the campaign at any time
- Fast visibility of results
- Continuous improvement through new trends
- Currently the most effective form of advertising in the world
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